Do You: Introducing PUMA Velvet Rope ft. Kylie Jenner

Do You: Introducing PUMA Velvet Rope ft. Kylie Jenner

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Slay your doubts and let your fiercest self reign with the new PUMA Velvet Rope collection. As worn by icon Kylie Jenner, the Velvet Rope pack is full of fashion-forward, functional pieces to inspire you to ‘DO YOU’.

A successor to the sleek PUMA Swan Pack, the Velvet Rope collection is inspired by the perception of the Velvet Rope – the line that separates the queue from the party – where you are, and where you want to be. You can choose to sit back and wait, or you can step up and stand out.


Radiating the Velvet Rope sentiment with the ‘DO YOU’ spirit is global icon Kylie Jenner, as well as the incredible New York City Ballet. The new collection features feminine pieces that command with confidence, perfect for women looking for a bold, rule-breaking look while looking and feeling their best.


The flattering silhouettes are infused with performance technology to keep you cool and comfortable, ensuring you feel as great as you look. Decked out in autumn colours and metallics, a range of the olive green, black, and beige pieces sport shiny copper for a radiating shine that steals the spotlight.


Not sure what to reach for? Get your hands on the same PUMA Women’s Explosive Leotard that Kylie Jenner is wearing. This piece screams fierce, made from lightweight, sweat-wicking material to keep you comfortable at the studio. Finished with a semi-transparent striped mid-panel with a tight bottom and loose-fitting top section for an eye-catching look.


If you’re looking to step up your fall footwear collection, lace up a pair of the PUMA Suede XL LaceVR Trainers. These confidence-commanding trainers feature a smooth, suede olive green upper with shiny copper eyelets along the sides. Finished with sleek, satiny laces and an eye-catching metallic logo patch sewn onto the tongue.

Get ready to slay with confidence and shop the Velvet Rope collection or our whole range of PUMA online now.


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