Life Style Sports Each year on March 26th, we celebrate the launch of the original Nike Air Max trainer, an event known globally as Air Max Day. If you’re looking to get ahead of the game, there’s no better way to kick off Air Max Day than with a fresh pair of iconic kicks! This year it’s all about the Air Max 90 Ultra.
The Air Max 90 was first dropped in 1990, when it was known as the Air Max III. A decade later, Nike re-named the trainer to commemorate the year of its initial release. The Nike Air Max 90 Ultra kicked the original Air Max trainers up a notch, featuring an even larger visible air unit than its predecessors, the Air Max I and II. The result? An even springier stride with every step, with unmistakable cushioning you can see and feel.
The first edition of the Air Max 90 hit the scene with a vibrant “infrared” colourway, designed to boldly highlight the visible air unit in the shoe. The athletic heritage of the silhouette and the eye-catching designs that have followed over the years have launched the AM90 from the basketball courts into street style fame, where they’ve been worn by Kanye West and Macklemore.
To begin our countdown to Air Max Day celebrations, we are featuring the latest edition of Air Max 90 Ultra 2.0 trainers. For men, we have a sleek, all-black silhouette that’s versatile and easy to pair with any look. For ladies, we tap into the brighter, seasonal colour trends with a classic oatmeal colourway featuring bright pink accents for a bold, feminine touch.
